Misconception #3 - All Real Estate Agents are Equal.
First-rate REALTORS® care about more than just the money. I have had clients who are absolutely in love with the cosmetics of a home and would buy it right then and there. Could have been an easy sale and money in my pocket. But I knew the property was going to be a money pit and refused to let them make an offer. They are always grateful afterward, but if they had been doing this on their own, or with someone who only cared about their own bottom line, it could have been a financial disaster for them.
Buying or selling a home is a big event. It's an intricate process involving many specialists. One of these specialists is a REALTOR®, whose job it is to make the transfer of property as easy as possible.
But not all licensed or registered Brokers or salespeople are REALTORS®. The term REALTOR® is a trademark identifying real estate licensees in Canada who are members of The Canadian Real Estate Association (CREA). REALTORS® adhere to a strict Code of Ethics and Standards of Business Practice. The code of ethics is a firm set of rules, describing what kind of performance you have a right to expect from a REALTOR®. It's your guarantee of professional conduct and the best in service.
That's why many buyers and sellers turn to a REALTOR®. As a member of their local real estate Board, REALTORS® have their finger on the pulse of the housing market and are in daily contact with buyers potentially interested in your home.
You can trust a REALTOR® to protect your interests and to look after details. And all the while, you're an active partner in the process, working with a REALTOR® every step of the way. So the more you know about buying and selling homes, the better your working relationship with a REALTOR®.
A REALTOR®’s commitment to high standards of professional conduct works to the advantage of buyers and sellers alike.
A REALTOR® is knowledgeable about developments and trends in real estate. A REALTOR® will get you the facts: comparable prices, neighborhood trends, housing market conditions and more.
A REALTOR® is committed to ongoing education to increase competence and effectiveness in real estate trading.
Every REALTOR® has been trained and tested. And REALTORS® are bound by a strict Code of Ethics and Standards of Business Practice that ensure fairness to all parties in a transaction.
A REALTOR®'s pledge is to be honest in disclosing property information and forthright in providing the facts needed to help you make one of the most important decisions of your life.
And remember, only a REALTOR®, a member of The Canadian Real Estate Association, has access to the Multiple Listing Service®, Canada's most powerful real estate marketing system.
Stay tuned for the #2 Misconception about Real Estate Agents...
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